Advertising and Promotion An Integrated Marketing Communications Perspective (Record no. 20738)

MARC details
000 -LEADER
fixed length control field 00386nam a2200133Ia 4500
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 BEL/A
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name George E.Belch.Michael A.Belch
245 #0 - TITLE STATEMENT
Title Advertising and Promotion An Integrated Marketing Communications Perspective
250 ## - EDITION STATEMENT
Edition statement 9th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Mc Graw Hill
Place of publication Bombay
Year of publication 2019
300 ## - PHYSICAL DESCRIPTION
Number of Pages 1016
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Collection code Home library Current library Department Date acquired Source of acquisition Full call number Accession Number Koha item type
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